Belabumbum is all about reminding moms and moms-to-be to take a moment to care for themselves. Our ethically sourced maternity and nursing intimates, loungewear, and activewear balance fashion and function while promoting women’s well-being.
First conceived as a boutique lingerie line, now focused on maternity and nursing wear
Founded by two friends in 2001, Belabumbum started out as a boutique lingerie line, producing in Brazil (our name, pronounced bela-boom-boom, means “beautiful bum” in Portuguese). When the founders became mothers, their interest in maternity and nursingwear blossomed — along with their understanding of the importance of moms taking time to care for themselves. Soft and comfortable, Belabumbum’s garments encourage self-care and bonding with baby.